Operators in the industry senior care franchise industry largely provide residential and personal-care services for elderly individuals (senior citizens) who are unable to fully care for themselves due to old age or one form of age related disability. Demographic trends have supported growing demand for residential senior care franchises, and the industry has experienced strong growth over the last half a decade. This growth is expected to improve, driven by an improving economic environment and the continued aging of the population, which will expand the industry’s markets.

The law in the United Kingdom and in some countries states that before a senior care facility can commence operations, there should be at least six residents and at least one trained caregiver there 24 hours a day and 7 days a week. So also, a standard senior care facility is expected to have a house manager, night manager, weekend activity coordinator, and 2 or more caregivers depending on the size of the facility.

The Residential Senior Care Franchises Industry is indeed a very large industry and pretty much thriving in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United Kingdom alone, there are about 17,900 licensed and registered Senior Care Facilities scattered all across the United Kingdom responsible for employing about 65,000 employees and the industry rakes in a whooping sum of It is estimated that the UK care home market will be worth £7.7 billion by 2021, growing at a rate of 1.4% annually. Between 2021 and 2026, the industry is expected to grow by 1.0% annually.

Beehive Homes can comfortably boast to won the greater percentage of the available market in this industry. A recent report published by IBISWORLD shows that the Residential Senior Care Franchises industry has boomed during the 10 years to 2011, driven by the aging population and a growing need for dementia care.

The report further stated that, the industry, which provides residential and personal-care services for elderly individuals who are unable to fully care for themselves, has been increasingly orienting itself toward the provision of dementia care as the population continues to age; this can include medical and social assistance with the activities of daily living, such as bathing, eating and dressing.

Although franchises that primarily provide inpatient nursing and rehabilitation services are excluded from this industry, many facilities provide some nursing care and other medical supervision

Over and above, the senior care line of business in developed countries is still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market; the aging population and those who can’t take care of themselves.

• Alzheimer’s disease and dementia care
• Respite care
• End-of-life care
• Interactive care and other services
• Providing room and board
• Nursing and other supervision
• Assistance in daily living
• Housekeeping services

• Our vision is to become the number one choice when it comes to senior care facility in the whole of South East England and also to be amongst the top 100 senior care facilities in the South East England within the first 10 years of establishing the business.
• Our mission is to build a senior care facility that will meet and surpass the needs of all the residents of our facility; we want build a profitable and successfully business brand that in the nearest future will sell franchise all across the United Kingdom and Canada.

• Chief Executive Officer
• Facility Administrator (Human Resources and Admin Manager)
• Nurse’s Aides
• Home Caregivers /County Aging Workers
• Sales and Marketing Executive
• Accounting Officer
• Security Officer
• Cleaners

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counselling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board.
• Facility Administrator (Admin and HR Manager)
  • Responsible for overseeing the smooth running of HR and administrative tasks for the organization
  • Design job descriptions with UKOM to drive performance management for clients
  • Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies, Procedures and Processes
  • Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
  • Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
  • Defines job positions for recruitment and managing interviewing process
  • Carries out staff induction for new team members
  • Responsible for training, evaluation and assessment of employees
  • Responsible for arranging travel, meetings and appointments
  • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
  • Oversees the smooth running of the daily home activities.
  Marketing and Sales Executive Nurse’s Aides
  • Responsible for managing our residents (senior citizens) in their various houses
  • Handles personal injury case management
  • Responsible for offering home medication management services.
  • Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
  • Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
  • Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
  • Responsible for handling business research, market surveys and feasibility studies for clients
  • Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
  • Develops, executes and evaluates new plans for expanding increase sales
  • Documents all customer contact and information
  • Represents UK OPEN MANAGEMENT LIMITED in strategic meetings
  • Helps to increase sales and growth for UK OPEN MANAGEMENT LIMITED.
  Accountant / Cashier
  • Responsible for preparing financial reports, budgets, and financial statements for the organization
  • Provides managements with financial analyses, development budgets, and accounting reports; analyses financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
  • Responsible for financial forecasting and risks analysis.
  • Performs cash management, general ledger accounting, and financial reporting for the organization
  • Responsible for developing and managing financial systems and policies
  • Responsible for administering payrolls
  • Ensures compliance with taxation legislation
  • Handles all financial transactions for UK OPEN MANAGEMENT LIMITED
  • Serves as internal auditor for UK OPEN MANAGEMENT LIMITED.
  Security Officers
  • Ensures that the facility is secured at all time
  • Controls traffic and organize parking
  • Gives security tips to staff members from time to time
  • Patrols around the building on a 24 hours’ basis
  • Submits security reports weekly
  • Any other duty as assigned by the facility administrator
  Cleaners:
  • Responsible for cleaning the facility at all times
  • Ensures that toiletries and supplies don’t run out of stock
  • Assists our residents when they need to take their bath and carry out other household tasks
  • Cleans both the interior and exterior of the facility
  • Handles any other duty as assigned by the facility manager

• Strength:

• Weakness:

• Opportunities:

• Threat:

• Market Trends

Because of the essential nature of services provided by businesses such as senior care homes, non – medical home care facilities and group homes et al, the industry was able to grow even in the face of economic stagnation. In addition, the continued growth of the aging population and people with one form of disability or the other has stimulated demand for industry services.

Since the aging population is more prone to injury and illness, and therefore requires more assistance with daily activities, the larger share of senior adults has propelled demand for senior care homes, non – medical home care facilities and of course nursing care facilities. Despite favorable demographic trends, unsatisfactory government funding has hindered industry growth.

The trend in the industry is that, players in the industry are now flexible enough to adjust their services and facilities to attract more knowledgeable and educated residents by incorporating more technology and adapting to new markets. It is now trendier to find senior care facilities with internet facility and Wi-Fi et al.

Another trend in the industry is that, in other to make senior care facility, non – medical home care facilities and group home facilities more affordable for low income individuals, many states in the United States of America are enacting changes to the portion of Medicaid which can be applied to senior care facilities and group Home Facilities.

Before now, only individuals living in nursing homes were typically provided Medicaid assistance, but in recent time, there are now a growing number of states that have recognized the importance of offering Medicaid dollars to senior citizens living in senior care facilities.

No doubt the Senior Care Facility industry will continue to grow and become more profitable because the aging baby-boomer generation in Unites States is expected to drive increasing demand for these specialized services and care for the elderly.

Mary & Joseph® Senior Care Home, LLC is in business to service the aging population / senior citizens in Montgomery – Alabama and other cities in Alabama. We will ensure that we target both self – paying customers (who do not have Medicaid cover), and those who have Medicaid cover.

Generally, those who need the services of non – medical home care facilities are the aging population, people with one form of disabilities or the other and perhaps those who need daily help.

The fact that we are going to open our doors to a wide range of customers does not in any way stop us from abiding by the rules and regulations governing the senior care facility industry in the United States. Our employees are well – trained to effectively service our customers and give them value for their monies.

Our customers can be categorized into the following;

• The aging population / senior citizens
• The aged who might suffer from severe joint pains and every other age categories that fall under the conditions listed by the physician as people who do not necessarily need the services health workers to survive or carry out their daily task.

Our competitive advantage

Aside from the competitions that exist amongst players in the senior care facility line of business, they also compete against other home healthcare services providers such as non – medical home care facilities, assisted living facilities and nursing homes et al.

To be highly competitive in the senior care facility industry means that you should be able to secure a conducive and secured facility, deliver consistent quality service and should be able to meet the expectations of the children / family members paying for their loved elderly parents and senior citizens with disabilities in your facility.

Mary & Joseph® Senior Care Home, LLC is coming into the market well prepared to favorably compete in the industry. Our facility is well positioned (centrally positioned) and visible, we have good security and the right ambience for elderly people and senior citizens with one form of disability or the other.

Our employees are well groomed in all aspect of senior care facility services and all our employees are trained to provide customized customer service to all our residents. Our services will be carried out by highly trained professional nurse’s aides, county aging workers and home caregivers who know what it takes to give our highly – esteemed residents value for their money.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups senior care facility business and other related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

• Sources of Income

• Alzheimer’s disease and dementia care
• Respite care
• End-of-life care
• Interactive care and other services
• Providing room and board
• Nursing and other supervision
• Assistance in daily living
• Housekeeping services

One thing is certain, there would always be elderly people and senior citizens with one form of disability or the other who would need the services of senior care facility.

We are well positioned to take on the available market in Montgomery – Alabama and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our senior care facility business and our residents’ base.

We have been able to critically examine the senior scare facility services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Montgomery – Alabama.

Below are the sales projection for Mary & Joseph® Senior Care Home, LLC, it is based on the location of our business and of course the wide range of related services that we will be offering;

• First Fiscal Year-: $100,000 (From Self – Pay Clients); $250,000 (From Medicaid Covers)
• Second Fiscal Year-: $250,000 (From Self – Pay Clients); $500,000 (From Medicaid Covers)
• Third Fiscal Year-: $500,000 (From Self – Pay Clients); $1,500,000 (From Medicaid Cover)

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and natural disasters within the period stated above. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

The marketing and sales strategy of Mary & Joseph® Senior Care Home, LLC will be based on generating long-term personalized relationships with our residents. In order to achieve that, we will ensure that we offer top notch all – round senior care facility services at affordable prices compare to what is obtainable in Montgomery – Alabama and other state in the US.

All our employees will be well trained and equipped to provide excellent and knowledgeable services as it relates to our business offerings. We know that if we are consistent with offering high quality senior care service delivery and excellent customer service, we will increase the number of our residents by more than 25 percent for the first year and then more than 40 percent in subsequent years.

Before choosing a location for Mary & Joseph® Senior Care Home, LLC, we conducted a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residents of Montgomery and other cities in Alabama. We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time.

We hired experts who have good understanding of the senior care facility industry to help us develop 11. Publicity and Advertising Strategy

We are in the senior care facility business to become one of the market leaders and also to

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community programs that appeals to the aging population and senior citizens with disability
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Montgomery – Alabama
• Engage in road show from time to time in location with growing aging population and senior citizens with disability
• Distribute our fliers and handbills in target areas with high concentration of aging population and senior citizens with disabilities
• Ensure that all our workers wear our branded shirts and all our vehicles are well branded with our company’s logo et al.

Mary & Joseph® Senior Care Home, LLC will work towards ensuring that all our services are offered at highly competitive prices compare to what is obtainable in the United States of America.

On the average, senior care facilities and group home facility service providers usually leverage on the fact that a good number of their clients do not pay the service charge from their pockets; private insurance companies, Medicare and Medicaid are responsible for the payment.

In view of that, it is easier for senior care service providers to bill their clients based in their discretions. Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal residents especially when they refer clients to us.

• Payment Options

The payment policy adopted by Mary & Joseph® Senior Care Home, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Mary & Joseph® Senior Care Home, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our services.

If you are looking towards starting a senior care facility business, then you should be ready to go all out to ensure that you raise enough capital to cover some of the basic expenditure that you are going to incur. The truth is that starting this type of business does not come cheap.

You would need money to secure a standard residential facility big enough to accommodate the number of people you plan accommodating per time, you will also need money to acquire supplies and to pay your workforce and pay bills for a while until the revenue you generate from the business becomes enough to pay take of the daily running cost and overhead.

The items listed below are the basics that we would need when starting our senior care facility business in the United States;

• The total fee for registering the business in the United States – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses for the grand opening of Mary & Joseph® Senior Care Home, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Consultant – $2,500.
• The cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $3,400.
• The cost for leasing a standard and secured facility in Montgomery – Alabama for 2 years – $250,000
• The cost for facility remodeling – $50,000.
• Other start-up expenses including stationery ($500) and phone and utility deposits – ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for start-up inventory (stocking with a wide range of products such as toiletries, food stuffs and drugs et al) – $50,000
• Cost for the purchase of storage hardware (bins, rack, shelves,) – $3,720
• The cost for the purchase of furniture and gadgets (Beds, Computers, Printers, Telephone, TVs, tables and chairs et al): $4,000.
• The cost of Launching our official website: $700
• Miscellaneous: $10,000

We would need an estimate of $750,000 to successfully set up our senior care facility in Montgomery – Alabama. Please note that this amount includes the salaries of all the staff for the first month of operation.

Generating Fund / Startup Capital for Mary & Joseph® Senior Care Home, LLC

Mary & Joseph® Senior Care Home, LLC is a family business that is solely owned and financed by Mrs. Cole Hayward and her immediate family members. We do not intend to welcome any external business partners, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas Mary & Joseph® Senior Care Home; LLC intends to generate our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $200,000 (Personal savings $150,000 and soft loan from family members $50,000) and we are at the final stages of obtaining a loan facility of $550,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mary & Joseph® Senior Care Home, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to offer our senior care services a little bit cheaper than what is obtainable in the industry and we are well prepared to survive on lower profit margin for a while.

Mary & Joseph® Senior Care Home, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of Medical Equipment and vans et al: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with clubs for the elderly, hospitals, government agencies and health insurance companies in the United States of America: In Progress